Web-video Campaign Creation 101
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use of music is as a signature logo-tag, like the familiar Intel tag that accompanies every appearance of their logo or the famous three-note NBC sound-tag.
Voice-overs are another way to create character, personality, and memory enhancement within a video presentation. Cutaways of appropriate images or montages, or on-screen text prompts are also effective ways of enhancing the memory retention of a presentation. All of these techniques enhance and emphasize if used properly, but if they are misused as is so often the case, they get remembered for all the wrong reasons.
6 Be Bold or Save Your Money
This is the Web we are talking about, an environment where it is critical to standout if you expect to get heard, let alone make an impact. You can not, I repeat you can not, be coy. Be bold or forget it. Unless you are some
