Web-video Campaign Creation 101

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deep-pocketed multinational with more dough and market share than ideas then you have to make a statement, clearly and decisively. It is the only way, if you want to be successful on the Web.

Being bold may seem like it’s alienating some potential customers, but what it is really doing is qualifying leads.

7 Create Campaigns Not Ads

How do you know if you’ve come up with a good concept that will make an effective Web-marketing advertisement or commercial? If the concept ‘has legs’ meaning that you can roll that idea out into a minimum of at least six similar but different presentations then you know you’ve got something.

It is taken for granted that everyone understands that you can’t just present an advertisement once and expect it to be successful. It should also be understood that you have to

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