Web-video Campaign Creation 101
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about the campaign, baby!”
So without further preamble here is Web-Video Campaign Creation 101.
Web-Video Campaign Creation 101 – The Plan
1 Define Focus
Your marketing message must be focused on a single idea. If you try to cram everything you can do, or offer, into one video presentation all you are doing is diluting your core marketing message, the element that makes you different and superior to your competition – you are superior to your competition, aren’t you?
One reason some companies have such difficulty with this concept is that they have been trained to focus on the old feature-benefit rationale. This is a game that I guarantee you will loose unless you are the biggest, best financed, and most ruthless cutthroat company in your industry. Maybe that describes you and your
