Web-video Campaign Creation 101
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If you think you should only generate positive reactions from your marketing, then you will never be a successful marketer because you’ll never say anything memorable or interesting. Some people absolutely hate David Caruso but that doesn’t stop the people who like him to make his show a consistent top ten ratings performer.
4 Create Dialogue that Resonates
If you want a web-video marketing campaign produced for an affordable production budget you have get past the old bromide followed by the traditional movie and television industry – show it, don’t tell.
First of all, showing is always more expensive than telling and it doesn’t have the nuance and sophistication of communicating through the face and voice of a real human being. With apologies to all aspiring John Woo’s, words have meaning, speech has
