Web-video Campaign Creation 101
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impact, people sell product. We are making a commercial, not a feature film or television show. There are similarities but there are also differences.
The script is the critical element in making your point, delivering your message and creating that elusive brand personality we’ve talked about.
5 Add Appropriate Memory Prompts
So now that we have our focused psychological value-add, our story structured with a beginning, middle, and end, our signature personality, and a dialog scripted to present it all, we now need a few enhancements.
A successful web-video campaign is definitely not a PowerPoint presentation ported to video nor does it have to be one of those overly produced television ads the car companies like. Delivering the message is all about connecting with your audience, that is why the
