Web – Video Campaign Creation 101
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saying and hopefully respond, then your videos have to tell a story that paints a picture in the viewers mind that they’ll never forget. Without beating a dead horse, you just can’t throw up an animation with a bunch of bulleted points or a series of stock royalty-free images that have been used more times than the ladies in the local red-light district and expect it to be effective.
In order to effectively deliver your core marketing message you must structure your videos around the BME story format. Simply put, a story must have a beginning, middle, and end.
This is not rocket science, but nevertheless it is a simple method that seems to elude a lot of entrepreneurs and business managers. Your story must begin with a problem that you can solve; proceed to a level of frustration or exasperation; and end with a solution; a beginning, a middle, and an
