Web – Video Campaign Creation 101
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end. Now that wasn’t so hard, was it?
3. Create Signature Personality
Why do you watch certain programs on television and not others? Sure certain genres appeal to some and not others, but the success of any television series is based on the connection that the audience has with certain characters. If you like the characters on ‘CSI’ (Los Vegas) I dare say the characters on ‘CSI Miami’ are a complete turn-off and perhaps vice versa.
The point is your brand, whether represented by your company or by a particular product, must have a defined personality. That personality like the difference between the Los Vegas and Miami CSIs is sure to generate both positive and negative reaction, and that is good.
If you think you should only generate positive reactions from your marketing, then you will never be a successful marketer because
