Web – Video Campaign Creation 101
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you’ll never say anything memorable or interesting. Some people absolutely hate David Caruso but that doesn’t stop the people who like him to make his show a consistent top ten ratings performer.
4. Create Dialogue that Resonates
If you want a web-video marketing campaign produced for an affordable production budget you have get past the old bromide followed by the traditional movie and television industry – show it, don’t tell.
First of all, showing is always more expensive than telling and it doesn’t have the nuance and sophistication of communicating through the face and voice of a real human being. With apologies to all aspiring John Woo’s, words have meaning, speech has impact, people sell product. We are making a commercial, not a feature film or television show. There are similarities but there are also differences.
The
