Web – Video Campaign Creation 101
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your sales manager will probably be working for the competition in a couple of months and other than the president’s spouse, no one really wants to listen to, or look at him or her let alone be convinced of anything they have to say. Actors and voice-over talent know how to look, and how to deliver a line, that’s what they do.
Depending on what the particular scenario being presented is, there are certain techniques that can help a campaign connect with its audience.
Music can be a major factor in enhancing memory retention but only if it is used properly. The caveat that I expressed for royalty free imagery applies to royalty free music. One of my favorite advertising campaigns is the Wayspa Christmas gift series. This series of video commercials is extraordinarily funny and I think effective, but its tagline incorporates the infamous “F-word” and that
