Website Designing for Your Niche
designer assures them that it takes time to get correctly listed and rank well in the search results pages for their top keywords. Almost a year has passed and there is no appreciable increase in sales. The cost to build and maintain the site has not paid for itself.
Should they abandon the site and revert back to a catalog only business? The answer is no, no and no!
What they need to do is understand their internet customer base better. Here’s what I would suggest as a consultant.
Immediately install site tracking software. This can be accomplished for free by using Google© Analytics which is part of creating an Ad Words© account. This is pretty simple stuff. You get coding from Google and place it on every page of your site.
Create a keyword Advertising program through Google or Yahoo Marketing. This
