Website Designing for Your Niche
in.
C. Viewer loyalty was low (They didn’t come back) and average site time was very low as well as page depth (the total number of pages viewed.)
D. There was a high level of abandonment for those that did want to buy, but got to the shopping cart and then aborted before finalizing the sale. (A form of buyer’s remorse)
This not what you want to see on a site that sells products that people need and want to buy, why else would they come to the site?
Why did so many viewers drop out after viewing the home page? Let’ see if we can make some sense of it all. You know that buyers want your products because they have bought from your catalog very successfully. Then why didn’t they buy from your site?
A possible and likely reason for some of the short stay issue could be in the site design.
