What Questions Are You Asking About Your Customer’s Pain? Sales Scripts That Hit Pain Sell
have to help your customers experience pain before you can SAVE them with what you are offering. When you can ask questions that expose their pain you will have customers racing to you to help them escape.
Consider the following questions that will hit on those pain points and pique your prospects interest:
What is one item that is costing you money right now that you wish you could change? – This is an open ended question that will reveal to you their most painful items. Your prospect might mention their overhead, employees, or a small item like their phone bill. You can use this question whether you are selling products or services. You can transition your prospect my empathizing (quickly) and then turning their attention into where you can solve the pain (i.e. you are wasting money on “X”, I can help you save money by using “my
