What’s the word for taking a popular media franchise (movie, book, game, etc.) and….?

Question by Black-Indian Girl: What’s the word for taking a popular media franchise (movie, book, game, etc.) and….?
making spin-offs, sequels, games, remakes, adaptations, etc. just for money? The companies that do this generate revenue and profits by “piggybacking” on the original work’s reputation alone. They may or may not care about quality or effort. The money is the most important thing.

Best answer:

Answer by Inquizetif
Merchandising see here http://www.google.co.uk/#sclient=psy-ab&hl=en&safe=off&source=hp&q=define:+merchandising&pbx=1&oq=define:+merchandising&aq=f&aqi=g4&aql=&gs_sm=e&gs_upl=0l0l1l1846l0l0l0l0l0l0l0l0ll0l0&bav=on.2,or.r_gc.r_pw.,cf.osb&fp=d0b7ff87d10ffef2&biw=1093&bih=498

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