Why Feature-Selling Fails
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coffee, and lay out the newspaper without domestic interruption.
And then you smell it, that sickening stench of burnt toast. OH NO! Not again. Your kids have left the toaster set to INCINERATE and your prized toast is ‘toast’.
Never let this tragedy happen again. THE TALKING TOASTER! The only toaster on the market that audibly tells you before you plunge your toast into oblivion, exactly what setting your toaster is on.
The Talking Toaster: Save your marriage. Save your kids. Save your toast!
Never ruin another piece of toast again.
THE TALKING TOASTER at a store near you.”
This familiar story dramatizes in an entertaining way, a common irritating situation and presents a solution by focusing on one product asset as opposed to a laundry list of features. The simple story-based
