Why Feature-Selling Fails
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presentation will be stored in a listener’s memory and recalled every time he or she burns a piece of toast. You can hear various audio versions of this example at http://www.sonicpersonality.com.
Conclusion
When it comes to marketing and advertising, logic and rationality are highly over-rated measures. We may be a goal-oriented species, but the goals we strive for may be far different from the goals we own-up-to. If you want to attract more customers, you have to find out what they really want, and not what they say they want. If you want customers to recall who you are, you must present your product or service in a way that makes it easy for them remember.
Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.
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