Why Feature-Selling Fails
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camera manufacturers seem to take this feature-frenzy-marketing to a whole new level when all their clients really want to do is communicate with friends and take nice pictures of their family. What you are marketing has to be in synch with what the prospect is really buying.
The New Marketing Battleground – The Web
In the past, major corporations with their big advertising budgets were the only ones who had the ability to mount high-profile campaigns on television and radio and in mass circulation magazines and newspapers, but things have changed. Enter, the Web, the great equalizer, where anybody with imagination, a few bucks, and some guts can make a big marketing splash if they know how to go about using the new medium to their advantage.
High-quality Web-based presentations and commercials that tell entertaining, memorable,
