Why Feature-Selling Fails
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experience-inducing stories that relates to prospects’ emotional fulfillment is the way to attract attention and generate leads. If you want to use the Web effectively you have to understand the psychology of what attracts people’s attention, and what kind of information they retain in memory and why.
Accessing The Human Memory Bank
Putting Things in Context
When you tell someone a story, you put the information in context and at the same time you supply memory triggers that help people recall the information. Perhaps this would be best illustrated by a story.
My wife and I were trying to recall the name of a movie. We knew it was a sci-fi flick and it starred Charlton Heston and the plot involved an apocalyptic biological war where Charlton Heston was the only plague-free person left on earth, but for the life
