Why is the release date for the movie “Black Swan” treated like a national secret?

Question by Bb: Why is the release date for the movie “Black Swan” treated like a national secret?
You would think they would want to make it easy for movie-goers to know when it is actually opening (not the phony December 3 release date, which is only in a few locations). Instead, we need to go to several sites away from the primary movie site to find that info. With all the millions they spend on marketing, you would think the opening dates for major (and even smaller) cities would be easy to access.

Best answer:

Answer by Schmi
I would assume it is because it is considered an edgy, artistic film which might not appeal to the majority of moviegoers, they want to play it safe. They could waste a lot of money if it is widely released, so they want to see how the proceeds are in limited first.
Shame, really. When they sink millions into lowbrow CGI junk like Smurf movies and Yogi Bear, and even Tim Allen Christmas movies. (barf.)

I know my answer doesn’t quite make sense as they did spend a lot into marketing. Maybe appealing to Oscar voters?

By the way, if you do find out the general release date will you tell me? It’s driving me insane.

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