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the content yourself, why not hire an expert to talk on the tapes for you?
Getting a professional in the field to answer your questions would have to be the simplest ways to create a product. If you were doing a book on direct mail, why not hire a guru for a couple of hours, grill him over the phone or in person, have the conversation taped, and there you go, instant product.
Most times people will do interviews with you if you give them the rights to sell the audio tape to their mailing lists. If they won’t do this, then all you have to do is hire them for an hour or two, pay their usual consulting fee (a few hundred dollars should do it) and you then have no competition at all.
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