Will Internet Infomercials Destroy Television Advertising?
www.InfomercialToolkit.com Internet Infomercials Debut on Google. Is Television Advertising Dead? As Google continues to dominate paid advertising with over B in advertising revenue last year, they’re poised to dominate online video next with sponsored Internet Infomercials. Last week, Google started putting video ads on search results. Anyone who types “Olympics” or “Winter Olympics” can see an example of what Google has in store for search customers in the near future. The search results include a video thumbnail that lets a viewer watch or download a video. Online advertisers see the writing on the wall soon, they’ll be able to add their own Internet Infomercials on Google’s search results that entice viewers to visit their web sites and buy their wares. KickStartMedia.com, a startup company in San Diego, has a head start selling tools that teach small businesses and online entrepreneurs how to make their own Internet Infomercials with one goal in mind: converting viewers into buyers. Mike Koenigs and Rocket Helstrom released The Internet Infomercial Toolkit two weeks ago. A combination of DVDs, audio CDs and online tools gives their clients everything they need to make sales-driving web videos. “All the customer needs a camcorder or webcam, some off-the-shelf software and a laptop to make their own Internet Infomercials for less than 00. Some people do it at no cost if they already have the tools”, says Helstrom. Mike Koenigs reports, “The Infomercial Industry …