Wrigley Field
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Field shares its name with the Wrigley Company, as the park was named for its then-owner, William Wrigley Jr., the CEO of the Wrigley Company. As early as the 1920s, before the park became officially known as Wrigley Field, the scoreboard was topped by the elf-like “Doublemint Twins”, posed as a pitcher and a batter. There were also ads painted on the bare right field wall early in the ballpark’s history, prior to the 1923 remodeling which put bleachers there. After that, the Doublemint elves were the only visible in-park advertising. The elves were removed permanently in 1937 when the bleachers and scoreboard were rebuilt. It would be about 45 years before in-park advertising would reappear.
Owned by the Tribune Company since 1981, Wrigley Field has been a notable exception to the recent trend of selling corporate naming rights to sporting venues. The Tribune Company
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