Wrigley Field
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wall, in left-center and right-center fields. Advertisements were also placed in the dugouts, originally for Sears department stores, then Walter E. Smithe furniture and now State Farm insurance.
Corporate sponsorship has not been limited to the park itself. Wrigley Field is famous for its view of the neighborhood buildings across Waveland and Sheffield Avenues. In addition to spectators standing or sitting on the apartment roofs, corporate sponsors have frequently taken advantage of those locations as well. In the earliest days of Weeghman Park, one building across Sheffield Avenue advertised a local hangout known as Bismarck Gardens (later called the Marigold Gardens after World War I). That same building has since advertised for the Torco Oil Company, Southwest Airlines, and the Miller Brewing Company.
A building across from deep right-center field was topped
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