Writing Straight to DVD Movies

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Writing Straight to DVD Movies

Screenplay is a reference to a script for full-length movie. In times past, full-length movies were always distributed to and shown in movie theaters. There’s a new strategy, however, for any number of produced full-length movies, and that strategy is bypassing movie theaters completely, and instead being distributed as a home rental DVD.

One of the benefits of straight-to-DVD releases is a reduction in marketing costs. Marketing costs for a theater release film are not at all insignificant. A marketing budget for a film being shown in theaters can reach thirty million dollars without much difficulty, and can go far higher than that.

Consider that virtually every theater release film is advertised in some form of print media, and often on television as well — mostly at so-called prime time hours, where the greatest reach

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