Yiwu Toys “strategy Games Are Played”: Core Competence
Yiwu market, operating more than 2,250 households, mostly based on traditional products, merchants face to face transactions based on business, science and technology for all kinds of information more and more “transparent.” How to combine e-commerce and markets, building a new marketing mode, the toy industry as a major challenge in Yiwu.
Deeper, the Yiwu market is the accumulation of the toy industry, also need to address how to attract more manufacturers to enter the toy market, Yiwu, Yiwu market in the way of marketing to further enhance the consolidation of Yiwu center of the toy industry products and information exchange center, and function.
Challenge 2: Product Innovation As a microcosm of China’s toy industry, Yiwu City, on the whole toy industry is still a typical labor-intensive traditional industries.
