Yiwu Toys “strategy Games Are Played”: Core Competence
Although the toy industry has a number of companies have some creative ability, but overall, toy product innovation capability to meet the challenges of the world toy market, there are still forces the difficulty is not enough. Toy Company The large number of very rare toy designer, toy production in following the market-followers phenomenon, not yet-known brands.
Third challenge: a variety of barriers
Degree of integration of economic globalization, increased Yiwu toy industry faces increasingly harsh business environment. Technical barriers to the international market, the standard barrier, human rights, barriers, anti-dumping barriers have started exports of Chinese toys is becoming increasingly difficult. For example, toy 2003, amended the relevant standards, making it more rigorous and complete; 2006 introduced a
