You Might Have More Competition Than You Think
You Might Have More Competition Than You Think
Stop right now and take and put serious though to who your competition is. Let’s say you run a video rental store. Odds are the answer you came up with was the other video rental stores. Acting on this you’re going to advertise yourself by showing why it’s better to rent at your store than it is at theirs. Maybe you’ll point out that your cost is lower, or your selection is greater, or maybe the length of time a person can rent from you is longer. All of these are great ways to compete against another video rental store, but maybe they aren’t your only or even your real competition.
You’re going to use color printing to send out a group of flyers, or put up some posters, and you have to decide
