You Might Have More Competition Than You Think
exactly what focus to use. Ever think that a restaurant might be your competition? Maybe a bowling alley is who you have to be aware of? Even dance clubs could be the real business to watch out for. What do these have in common with a video store? All of them are different kinds of activities people do for entertainment.
Most people are going to have a certain amount of money set aside for entertainment. They might not always know what kind of entertainment they want. Any other source of entertainment is a potential form of competition for a movie store.
Don’t just focus your advertisement on people who are already in the mood for a movie when you can get the people who might not have been to begin with. If they have money to spend on something fun, send out a flyer showing why staying at home with a good movie makes for a better night
