You Might Have More Competition Than You Think
than going out to the bowling alley.
I know it can be a little daunting thinking about just how many other companies you’re suddenly in competition with that you might not have thought of before. An important factor is to think of your type of industry as a whole rather than the kind of store you run.
Use your color printing to target the people who don’t already have an interest in your business no matter what kind of business you run. This doesn’t just apply to rental stores. Any business has far more competition than they might realize, and understanding exactly who you’re competing against will do wonders when it comes to focusing your marketing attention.
The obvious
