You need a special sales page that has a “slippery slope” sales letter
href=”http://www.boostbizezine.com/”>www.BoostBizEzine.com.
1. Limit your navigation.
The visitor should not be distracted by links that take her to your bio, other products, etc. The idea is to keep her on this page, reading your copy and leading her to order. So on this page, only have navigation that relates to the product (e.g. FAQs, Order now).
2. Give a powerful headline.
Your headline can make or break your sales. If it’s not compelling, your visitor will click away. Here’s an easy headline formula: “How to _________ So You Can ____________.” Make sure the 2nd part gives a big benefit, for example, “double your business” or “gain peace of mind.”
3. Discuss the problem the prospect has, or incorporate your own story.
Marketers call this “pushing the ‘ouch’ button.” First discuss the problem or pain that the reader has, and
