Your U.S.P-Unique Selling Point
great way of finding your U.S.P is to ask yourself questions like this ” Why would somebody join my business” “Why would somebody want to work with me” or ” Why would they buy my products and not someone else’s.” Asking these sorts of questions will help you find it.
I Have Found It So Now What
Ok great you now have a different angle, a different view that you can now expose. You have discovered something in which the customer/Prospect can get to grips with and see that it would be in their benefit to choose you.
Then if so let the world know about it. Put it in your marketing, put it on your website, on your blog. Use it in your prospecting script. Let people hear about it in any way shape or form. But here is the key. Don’t ram it down there throats that you are so much better than that guy or company over there. Yes let people know why
