Youtube – Broadcast yourself
Youtube – Broadcast yourself
People and business owners are rushing to get online and market themselves through online videos. The new arena of online videos is presenting itself as a fabulous option to market anything online.
This is nowhere greater evidenced than by just flipping on your TV. HSN, QVC, and infomercial producers have spent years and millions of dollars testing video marketing and what does or does not sell through video.
The latest video phenomenon is YouTube. With Google’s purchase of the company, you can be assured that this latest craze is here to stay. YouTube videos have a specific advantage over TV advertising in that the videos are free to post. This allows for a lot of trial and error with scripts and products without racking up a costly advertising bill.
Advertising through video is being done by many, but
will be effective for only a few. Here are some tips to consider when producing a video to broadcast yourself online.
Have A Clear Goal
Although there is plenty of bad content circulating on YouTube, you cannot afford for your video to be bad. Put some thought into your script before you just jump right into production. Even a bad script with an exceptional presentation will still be mediocre.
A good script should make specific points, be inviting and energetic, but not ramble or oversell. Your overall objective is to spark some excitement in the viewer’s mind and leave them wanting to hear more. This is where you will be able to get them to view your website and close the deal.
Production Matters
It is naive to believe that by just grabbing a camera and shooting a video in your
backyard you will have success at video marketing. While there may be a lot of people doing this, that does not mean that they are being successful at it. Take your time with the production of your video. There are many great software products available online that will assist you in creating a professional end product.
Call To Action
Online shoppers are much more selective about the videos they will watch on the internet versus on the television. It is very important that you clearly state your objectives and then ask for the customer to do something for you in return. If your video does not present a clear and compelling invitation, your customers will be unlikely to take any action themselves. This is where you can ask the viewer to visit your website for more information.
Quality Matters
People
respond to quality, informative content. They don’t look to YouTube to watch unpolished productions. To present a professional image of yourself and your business, it is to your advantage to spend some time and energy on your video. However, if you come off as unprofessional or casual, people will not be inspired to do business with you. Put some time and thought into your video so that you will be pleased with the end result.
If you are looking to Make Money Online, visit Brian’s Big Ticket To Wealth website.
Author: Brian McCoy is a successful 6 figure earner in internet marketing and a success coach who specializes in helping others become full time internet marketers.
Article from articlesbase.com
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