13 Steps to a “slippery Slope” Online Sales Letter
of articles, extra tips on a certain subject, or a free consu1tation.
9. Give an unconditional guarantee.
This puts your prospect at ease, giving her no reason to NOT buy. A few turkeys will take advantage of your generosity, but the amount of sales you GAIN from this strategy dramatically outweighs the risk.
10. Request immediate action by having a limited time offer just click online newsletter service.
Some sales pages use trick scripts to make it seem like the offer always ends on that day at midnight, but I find these insulting. If you really will be raising your price soon (and you always should be), list the exact date and stick to it. Otherwise just say it’s an
