1950’s Hollywood Movie Memories – New Competition And New Markets
produced to appeal to the older market. They demanded something fresh, and whenever possible a bit of a rebellious edge.
Hollywood found its creativity challenged in reaching for this new market. They tried the “bigger is better” approach, hoping to draw people away from the small-screen television and back into the full-color, large-screen motion picture theatre. They experimented with gimmicks such as 1952’s 3-D efforts Bwana Devil, and This is Cinerama. 1953 brought to the big-screen lavish new color filming techniques such as 20th Century-Fox’s CinemaScope production of The Robe, and Paramount’s Vista Vision presentation of White Christmas.
While these efforts worked to some extent, Hollywood realized that these newer color production methods were very costly and would not solve their problem. They had to be more topic specific to reach the teenage
