5 Best Strategies to Develop a Responsive Email List
and trust you and see you as the expert providing answers to the problems keeping them awake at night.
Here are the 5 strategies you can employ to develop a responsive email list.
1. Get personal. Discovering the inner workings of people’s lives makes reality television shows popular. In the same vein, your readers want to know more about you as a person. Don’t be afraid to share what’s going on in your life, be that good, bad, or ugly. I receive the greatest number of comments to my ezine and blog when I post articles about very happy or very sad occasions in my life. I was overwhelmed with the responses of sympathy, care and concern I received from around the globe to an article I wrote for my ezine when my mom passed away. As a matter of fact, some folks still check in on me occasionally to see how I’m doing.
2. Talk about your business in first person.