5 Steps to Crystal Clear Communication, Says Top Customer Service Speaker & Telemarketing Speaker

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5 Steps to Crystal Clear Communication, Says Top Customer Service Speaker & Telemarketing Speaker

Cato the Elder used to punctuate every speech to the ancient Roman Senate with the battle cry: “Carthage must be destroyed!”

At long last his unrelenting injunctions became policy and the Roman legions marched on Carthage.

Cato “won” because he did 5 simple things:

(1) He decided upon a concrete objective.

(2) He formulated a crystal clear communication to share his message.

(3) He aimed his crystal clear communication at folks that could do exactly that for which he was calling.

(4) He appended this crystal clear communication to every larger message he conveyed, to all of his speeches, and I presume, conversations.

(5) He repeated his crystal clear communication, without fail, never questioning its merit.

As I say in the audio program, “The Law of Large Numbers,” if we do anything enough, we’ll get

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