7 Pitfalls Of Using Email To Sell
it’s easy for them to avoid you by not responding. Also, they get used to never picking up the phone and having a conversation with you — and they may want to avoid you because they’re afraid that, if they show interest in what you have to offer, you’ll try to close them. This creates sales pressure — the root of all selling woes. This avoidance becomes a vicious circle. If you learn to create pressure-free conversations, you’ll find that you’ll start getting phone calls from prospects who aren’t afraid to call you.
5. Avoid using e-mail as a crutch for hand ling sticky sales situations. Are prospects not calling you back? Many salespeople who call me for coaching ask how they can get themselves out of sticky situations with prospects — but the e-mails they’ve sent have already triggered those prospects to retreat. It’s tricky to come up with the correct softening
