7 Pitfalls Of Using Email To Sell
language in an e-mail that will re-open a conversation with a prospect who has decided to close off communication — direct, person-to-person phone calls or meetings are much easier and more human.
6. Avoid using “I” and “we.” When you start an introductory e-mail with “I” or “we,” you immediately give the impression that you care only about selling your solution, rather than being open to a conversation that may or may not lead to a mutually beneficial match between what you have to offer and the issues your prospect may be trying to solve. If you can change your sales language to a natural conversation, your prospect will be less likely to stereotype your message as a spam solicitation.
Finally…
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