7 Pitfalls of Using Email to Sell
salespeople are still sending introductory e-mails to decisionmakers. They feel that, because they’re from a credible organization, they won’t be associated with the negative image of a spam solicitor.
However, these introductory e-mails typically contain the traditional three-part sales pitch — the introduction, a mini-presentation about the products and services being offered, and a call to action — and this traditional selling approach instantly tells the recipient of the e-mail that your only goal is to sell your product or service so you can attain your goals, and not theirs.
If you’re still using email to sell, watch out for these 7 pitfalls:
1. Avoid sales pitches. If you feel you must use e-mail to start a new relationship, make your message about issues and problems that you believe your prospects are having,
