7 Ways to Stop “selling” & Start Building Relationships
pressure.
Let’s take a closer look at these central Unlock The Game™ concepts so you can begin to open up your current sales thinking and become more effective in your selling activities:
1) Stop the sales pitch — and start a conversation.
When you call someone, avoid making a mini-presentation about yourself, your company, and what you have to offer. Start with an opening conversational phrase that focuses on a specific problem that your product or service solves. If you don’t know what this is, ask your current customers why they purchased your solution. One example of an opening phrase might be, “I’m just calling to see if you’d be open to some different ideas related to lowering the risk of any computer downtime you may be having in your company?” Notice that you are not pitching your solution with this opening
