7 Ways to Stop “selling” & Start Building Relationships
phrase.
2) Your central goal is always to discover whether you and your potential client are a good fit.
Let go of trying to “close the sale” or “get the appointment”– and you will discover that you don’t have to take responsibility for moving the sales process forward. If you simply focus your conversation on problems that you can help potential clients solve, and if you don’t jump the gun by trying to move the sales process forward, you will find that potential clients will actually bring you into their buying process.
3) When you lose a sale, it’s usually right at the beginning of the sales process.
If you believe that you lose sales because you make a mistake at the end of the process, take a look back at how you began the relationship. Did you start with a presentation? Did you use traditional sales
