7 Ways to Stop “selling” & Start Building Relationships
language like, “We have a solution that I believe you really need” or “Others in your industry have bought our solution, so you should consider it as well”?
When you use traditional sales language, potential clients can’t help but label you with the negative stereotype of “salesperson.” This makes it almost impossible for them to relate to you from a position of trust. And if trust isn’t established at the outset, honest communication about the problems they’re trying to solve, and how you might be able to help them, becomes impossible too.
4) Sales pressure is the only cause of rejection. Rejection should never happen.
Rejection happens for only one reason: Something you said, as subtle as it might have been, triggered a defensive reaction from your potential client. Yes, something you said. To eliminate rejection, simply
