1950’s Hollywood Movie Memories – New Competition And New Markets
1950’s Hollywood Movie Memories – New Competition And New Markets
By 1950 it was estimated that over 10.5 million U.S. households had a television, and that number was climbing rapidly. Post-war affluence seemed ripe for the taking. However, with this affluence came a number of alternate leisure activities.
Not only was television grabbing a larger share of the entertainment pie, but there were also newly created opportunities outside the movie theater. A couple of examples would be; ‘fast food restaurants,’ and ‘drive-ins’. It didn’t take long for these to catch on and gain their share of the publics leisure time and dollar.
The motion picture industry needed to again change a large portion of its focus. Older viewers became the ones most likely to stay home and watch television. The younger market was growing in both size and spending power, and the youth-oriented movie goer had little interest in films
