Telemarketing: Preparations and Follow up
Telemarketing: Preparations and Follow up
Telemarketing is the process of selling goods and services or receiving orders and inquiries from prospective customers through telephone.
A good way to make cold calls more successful is to try thinking of them as introductory calls and attempt to introduce yourself and your business to the prospects. Phone prospecting starts with the introductory calls so it is very important to understand its purpose and it usually takes more than one call for a successful business interaction.
Just as with any marketing method, introductory calls need a plan. It is very important to get the right list of targeted prospects and obtain information about prospects when making your calls. Next step is to determine the best time frames for calling. For example, to sell financial services, correct time would be when targeted customers’ corporate fiscal
