How does promotional material like movie Trailers influence AUDIENCE EXPECTATION?

Published July 31, 2011 | By Bman

Question by ♀ __ ♂ ???: How does promotional material like movie Trailers influence AUDIENCE EXPECTATION?
What makes movie trailers effective for the audiences?
eg: camera techniques, sound, lighting

Best answer:

Answer by bgee2001ca
Very much so, people see an interesting Movie trailer, and go to the movie only to find out the only interesting part of the movie was in fact the trailer.

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Posted in Making Movies | Tagged audience, EXPECTATION, Influence, like, material, Movie, Promotional, Trailers