Building your Brand and Corporate Personality
Building your Brand and Corporate Personality
As a designer and marketing professional I see it all the time, in print, stores, and on websites. The web is one of the number one ways a company can project its brand image and far too many are not taking that outlet seriously. I ran across one today that was for a furniture company that sells high quality bespoke furniture with an average price of ,000 per-piece. Their site was one page, with poor photography and zero style. You would think a company that sold products for interior design would have spent some time developing a brand personality and persona that reflected the creativity needed to build great furniture. But more importantly, the persona of the customer that is looking for that type of product. It goes to the core of the brand development of the company… A number of companies hire someone like myself to build their brand identity for
