Insurance Sales Scripts to Win Policies
Insurance Sales Scripts to Win Policies
Insurance is one of the most widely marketed services in the mainstream media. With the top 3 biggest insurance companies constantly running ads it brings awareness to the consumer of what is possible and what brand names to watch out for you.
As these companies invest millions in advertising the goal isn’t just branding. Obviously they want to bring in more leads for their agents; at least hopefully that is the goal. Regardless of if there is a talking Gecko, someone telling you about a rock, or a company telling you they have 40 million customers at the end of the day, it’s your role to convert that lead into a new policy holder. Converting those leads into new policies means ditching your old sales scripts for a new method.
When people call in to see about getting a new policy there are usually two common items they ask for.
1. How much is the policy going to cost?
2. What coverage do I get?
Knowing that these are common questions can help you convert the prospect. Be careful not to go down the path of a price war. After all, if price were the only item that people REALLY cared about, the cut-rate insurance companies would always win. Shockingly the companies that aren’t always the cheapest have many, many happy customers. Quite simply this means, that regardless of whom you work for you can still win the policy regardless of your prices.
You might be thinking; how can I win when I am not the cheapest? Easy, stop competing on price and find out what is really important to the prospect! Prospects ask about price, because that is the only question they understand how to ask. When you keep mentioning price, they just keep digging deeper about getting a great deal. Instead of competing on price, I invite you to transform your insurance sales scripts into interest piquing questions.
Interest piquing questions are different than tired sales scripts. When you ask the right questions you will get prospects eager to find out more information. Consider the following:
1.Do you know how you can get your policy premiums to go down each year?
2.Are you are of simple home improvement tips that can save you money annually on your insurance?
3.Would you like to discover what features you can have on your car that will reduce your insurance costs?
Instead of talking directly about price, get them to see there are other ways to save. As you ask questions they will see you aren’t trying to “sell” them, you are trying to help them find the right insurance policy for their needs.
Discover 67 interest piquing questions that you can put into action in as little as 5 days to double your sales.
As a business and marketing coach he has helped over 15,000 clients in the last 20 years. His dedicated style of 1 on 1 coaching gets business owners and sales professionals the help they need, not like many of the “1 size fits all” programs.
To this day he is still the only top marketing coach that you can reach on the phone. With over 41 different marketing systems that he has personally developed he matches the personality of his clients to the RIGHT system for maximum success. Find the marketing that matches your personality and budget at http://www.ToddBatesSystems.com
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Watch as Megan Sommer-Scentsy Super Star Director shows you how to successfully sell 0 per party, secure a minimum of 3bookings and roll your entire presentation into recruiting your hostess as well. www.MeganSommer.Scentsy.us/join I created a step by step script, that will help you know what to say and how to say it to present this presentation. It as well as all 5 of the bag templates are posted(the links) on my other channel. Just search “MSOMMER0128” in the search box above.
