How to Use E-mail “cold Calls” Without Falling Into the Spam Trap!
How to Use E-mail “cold Calls” Without Falling Into the Spam Trap!
“Spammers have just about destroyed e-mail as a legitimate selling tool, but there are still ways you can use it to open communication rather than shutting it down right off the bat. E-mail is still a totally appropriate way of communicating with someone — as long as you use language that doesn’t trigger the “salesperson” stereotype.”
First, we’ll take a close look at one example of a “cold introduction” e-mail that uses the traditional sales mindset.
Then we’ll apply the Unlock The Game™ mindset so you can get an idea of how to create e-mails that won’t trigger the negative “salesperson,” or even “spamming salesperson,” stereotype.
On the surface, it looks innocent enough, but take a moment and ask yourself what your instant reaction would be if it arrived in your e-mail box.
The
