Making Cold Calls Enjoyable … Impossible?
Making Cold Calls Enjoyable … Impossible?
Have you ever wondered why there are still companies that use cold calls to acquire new business even though most people hang up sooner or later on most cold calls?
It’s the so-called ‘numbers game’ which goes approximately like this:
You call 100 people. Five to 10 people listen to you for a while for whatever reason (because they’re polite, or feel sorry for the cold caller or …) Two to three people are at the moment searching exactly for the kind of product or service offered in the cold call. One of them eventually buys. So you just need to make hundreds or thousands of calls and you will eventually get the business you wanted.
Unfortunately, this business development approach has a number of considerable disadvantages:
Chances are good that you will ruin the image of your company. It is highly frustrating
