Should you Use Sales Letters Before you Cold Call
Should you Use Sales Letters Before you Cold Call
Remember the numbers game? Well, that is the same thought behind sending out sales letters. The hope is that with every hundred or so letters, a few sales will result.
If you don’t know how to make a call from scratch and build trust, it seems to make sense to rely on a letter, brochure, or e-mail to do the job. But once you learn how to cold call the right way – with the new mindset – you’ll realize that sales letters really aren’t any help at all.
Here are four reasons to consider making cold calls without referring to a sales letter:
1. You get pegged as a traditional salesperson right away
When you start your cold call by referring to a sales letter, you’re following a traditional sale and marketing technique. This indicates to potential clients that you’re a traditional
