Annuity Appointment Setting: Super Sales Techniques
I’VE BEEN TRYING TO REACH YOU BECAUSE I FIND THAT SOME OF MY RETIRED CLIENTS ARE PAYING INCOME TAXES ON THEIR SOCIAL SECURITY, AND THEY DON’T NEED TO. I’M A FINANCIAL ADVISOR IN THE AREA AND I CAN SHOW YOU HOW TO REDUCE OR ELIMINATE INCOME TAXES ON YOUR SOCIAL SECURITY. I’LL SPEND 10 TO 15 MINUTES WITH YOU UNLESS YOU KEEP ME LONGER. THERE’S NO CHARGE. I’VE GOT WEDNESDAY MORNING AT 10:00 AVAILABLE, OR WOULD 2:00 ON THURSDAY AFTERNOON BE BETTER FOR YOU?”
Your prospect’s responsibility at this point is to say, “No thanks, I’m not interested,” or maybe something not so kindhearted. You’ve just interrupted her world. However, you’ll do much better at annuity appointment setting if you understand that a ‘No’ is simply a latent reaction from childhood. In our formative years, the one word we heard more than any other was the dreaded, “No!” It’s what we got
